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Lykos Consulting

Salesforce consulting

Salesforce Marketing Cloud consulting

Journeys, email and personalization at enterprise scale.

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Overview

Salesforce Marketing Cloud (including Account Engagement / Pardot) powers personalized journeys across email, SMS and advertising — driven by real CRM data.

We connect it cleanly to your org, design scalable data models and build journeys your marketers can maintain without a developer on call.

Marketing Cloud services we offer

Marketing Cloud Implementation

Greenfield builds designed around your actual process — requirements, architecture, configuration, testing and go-live.

Marketing Cloud Migration

Move from spreadsheets, legacy CRMs or another platform with mapped, validated and reconciled data.

Marketing Cloud Enhancements

New objects, automation, integrations and UX improvements delivered in focused, low-risk iterations.

Marketing Cloud Data Cleanup

Deduplication, normalization, enrichment and governance rules so your reports can be trusted again.

Marketing Cloud Ongoing Admin & Support

A fractional admin team on retainer for tickets, releases, user management and continuous improvement.

Marketing Cloud Audits

A clear-eyed health check of configuration, security, automation and adoption with a prioritized roadmap.

Marketing Cloud Training

Role-based enablement for end users, managers and admins — live sessions, recordings and playbooks.

Typical engagements

Representative examples of the work we do.

01

Pardot rebuild

Rebuilt scoring, grading and nurture programs so sales only receives leads that are truly ready.

02

Welcome journey

A multi-step onboarding journey triggered from closed opportunities, with branching by product line.

03

Attribution reporting

Connected campaigns to pipeline so marketing can report sourced and influenced revenue.

Marketing Cloud FAQ

Marketing Cloud or Account Engagement — which do we need?

Account Engagement suits B2B lead nurturing; Marketing Cloud Engagement suits high-volume B2C. We help you choose based on use case and budget.

Can you migrate from another marketing platform?

Yes — we migrate lists, templates, consent data and rebuild automation in the new tool.

Do you handle deliverability?

We configure authenticated sending domains and advise on list hygiene and warm-up plans.

Ready to get more from Marketing Cloud?

Give us the honest version. We’ll reply within one business day with a useful next step — no hard sell.

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